The idea that there is something terrible about this is rooted in the same phobic parochialism that drives fear of so-called “cultural appropriation“. Certain people with blogs and bugs up their asses decide that they are the gatekeepers of a certain culture, and nobody else is allowed to participate in it. then they start fighting about where the line is drawn, and who gets to draw it. it’s one of the most evil memes to emerge in the last couple of decades.