This is an excellent example of a moral choice which was both hard and simple. But sometimes it gets more complicated than that. Sometimes a hard choice results in making thing worse, such as taking risky and violent action which creates a backlash against a good cause. Other times doing the right thing may be profitable such as Branch Rickey's support of Jackie Robinson or Sheldon Leonard's decision to make Bill Cosby the first Black star of a National TV show. High Hefner took both kinds of actions. He hired Black writers and Cartoonists in the 1950s when nobody else would, and got the advantage of talent that other magazines were too bigoted (or complicit) to hire. But he also took a big financial hit when he revoked the Franchises of Playboy clubs in the South that refused to integrate.

I would say the thing that matters is not the intentions, nor the actions, but the results.